Professional fundraising support to help you conceptualize and plan successful capital campaigns.

If your nonprofit needs to raise a large amount of money for a specific purpose, then planning a capital campaign will help you accomplish transformational growth.

If you have a significant goal or purchase to achieve, this is a type of fundraising strategy you can use to help fund that goal while building a new donor pipeline and increasing your organization’s visibility.

Capital campaign planning explained

Regardless of the size or scope of your organization or its goal for your capital campaign, there will be three core phases you need to undertake.

  1. The Planning Phase:

    Whether this is your first capital campaign or your fifteenth, a capital campaign requires a lot of planning. Preparation is, therefore, one of the most essential initial components. As part of this planning process, you will need to establish the project expenses, carry out prospect research, undertake a feasibility study and establish a leadership structure for your campaign.

  2. The Quiet Phase: During the quiet phase of your capital campaign, you will make targeted appeals to government agencies, corporations, and major donors. Typically, a successful capital campaign can expect to receive between 50-70% of the total fundraising goal through the activities in this phase. 

    The creation of a capital campaign brochure is a fundamental part of the quiet phase. This brochure should contain a lighter version of the content that is on the capital campaign’s core website. It should also break down the objectives of the campaign to make it easy for people to understand the impact of their pledge of support. From experience, including quotes, images, and impact statements can all help make this brochure as compelling as it needs to be to serve its purpose. 

    Donor events are another powerful way to engage with people during a capital campaign too. This also links in nicely to onboarding corporate sponsors, building lasting corporate partnerships. A corporate sponsor can help with expenses, they can donate prizes, or they might allow you to host your event at their premises. 

  3. The Public Phase: 

    The public launch of your capital campaign is a major event, and what better way to celebrate this than with a ground-breaking event or official launch party. It could be a walkathon, a tournament, a dinner, and dance or any other community-focused gathering. It can easily double-up as a fundraising event and is a great way to boost awareness of your capital campaign.

    Some of the most successful activities during the public phase of a capital campaign include mobile giving, live fundraising projections and updates, and social media streaming of your event to boost inclusion to those who are unable to make it to the launch.

    Crowdfunding and peer-to-peer fundraising are two very prominent additions to any social fundraising efforts, and their ability to help you spread the word of your capital campaign is potentially huge.

    Finally, stewarding donors in the public phase of any capital campaign is important, if not essential. The better you engage with your supporters, the most invested and included they will feel. This is where your communications strategy for the capital campaign can really pay off. By using a range of tools and techniques that are driven by modern technologies, you can really get a great return on investment for these activities.


We have over a decade of experience providing innovative and engaging capital campaign strategy services to nonprofits. Our experience and understanding of the latest and most engaging techniques can propel your campaign to achieve its goals.

At Write on Fundraising, we believe that a successful capital campaign starts with a detailed and well-thought-out plan. We use a data-driven approach and tailor everything we do to match the needs and demands of your organization and its supporters.

Our mission is simple; to help you achieve yours in Fayetteville.

We have already been able to help hundreds of  high-impact organizations meet their fundraising goals through successful capital campaigns, and we are ready and waiting to help you achieve yours.

nonprofit annual fund

why us?

When you partner with Write On Fundraising in Fayetteville, you instantly benefit from a depth of experience of planning successful capital campaigns. We take the time to understand your organization, and everything we do is customized to your organization.

We are professional, experienced, friendly, and easy to deal with. Our team collectively combined decades of experience, and we take a blended approach to capital campaign planning that looks at tried and tested traditional fundraising techniques, along with new innovative ways to harness the power of technology to power your campaigns and elevate awareness.

As individuals and as a company, we are driven by a passion for helping you succeed.

We know that our unique approach to Annual Fund planning gets results in Fayetteville. 

Regardless of how long your nonprofit has been established or how successful your fundraising efforts have already been, our customized and creative approach can help add value and give you a sustainable pipeline for your future funding success.

When you partner with Write On Fundraising, you will benefit from working with a company that provides successful annual planning strategies, and has a proven track record of success. 

We are incredibly proud of our team and the services we provide to the nonprofit sector.


In this section, we answer some of the most frequently asked questions about the capital campaign services we provide. If you have a question that isn’t addressed here, then please contact us directly, and a member of our team will be happy to help.

What exactly is a capital campaign plan?

A capital campaign plan is a targeted fundraising project that is designed to raise money for a specific purpose. They are often used as a fundraising strategy to support larger fundraising goals such as construction of a new building or launch of a new program , and take place over an extended period.

How do you start a capital campaign?

If you want to start a new capital campaign, you need to plan your actions over three core stages. The planning phase, the quiet phase, and the public phase. You can hire a company to help you with a capital campaign, and this help you the ideation, planning, and execution of the core activities.

How much does a capital campaign cost?

The cost of a capital campaign depends on the size of your fundraising goal. Typically, for capital campaigns that aim to raise under $2 million, the cost is around 15%. If this figure is between $3-5 million, then you can expect it cost around 10%, and for anything higher, you should expect to pay around 5% to raise those funds.

What does a capital campaign consultant do?

A capital campaign advisor is a professional consultant that will help you plan and carry out a range of capital campaign tasks that will assist you in the planning phase of your campaign. If you hire a capital campaign company to assist you, they may also be able to provide assistance with other connected services to help you reach your campaign goals.

What does a capital campaign consultant do?

Most capital campaigns will last for anywhere between 18 to 36 months. Some extended capital campaigns have been known to last for 4 or 5 years.


The Fayetteville team at Write on Fundraising can help you create a capital campaign from scratch; we can also help with individual research and feasibility study requirements if needed.

Whatever stage you are currently at, if you need to get expert help with capital planning from a trusted and experienced fundraising company, you can talk with a member of our team today.

We are always happy to help answer your questions and help you in any way we can.