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3 Tips for Using Your Donor Data to Increase Giving

3 tips to using your donor data to increase giving

It’s easy to get caught up in working to acquire new donors. More donors are better, right? However, many times nonprofits miss out on increased giving from their existing donors because they do not make the most of their hidden gold mine – donor data. 

On average, it costs a nonprofit 50-100% of the first donation to acquire new donors. However, even in 2020, during a pandemic, both the rates of donor retention rate and recaptured donors increased, according to Giving USA. 

By working to retain donors rather than solely acquire new donors, nonprofits can decrease costs and time associated with donor acquisition while building a stronger donor base. Instead of working to raise awareness, build new relationships, and craft appeals daily, nonprofits can utilize their donor data to cultivate existing donors through increased giving and higher engagement. 

So, how can you best take advantage of your donor data? Here are our top three tips for using your donor data to increase giving. 

Keep it current. 

Ensure that your data is up-to-date and synced with any sources you utilize to accept donations. By setting up an automatic update from your donation pages, you can ensure all data is entered and isn’t susceptible to human error. For the occasional paper check or cash donation, enforce a weekly inputting schedule to ensure your database is accurate. 

Organize it. 

While inputting data, ensure duplicates are taken care of and entries are clean. Then, organize donors by several main categories, like core donors (those who have donated for 3+ years), major donors (those who give more than a predetermined amount annually), and recurring (those who donate on a regular, automated basis, such as monthly) donors. 

Act on it. 

Once you’ve organized your donors, highlight a list of individuals that you would like to  cultivate deeper relationships with. To keep track of touchpoints and schedule stewardship opportunities, we recommend the use of a project management tool that can keep your whole team involved. 

By taking time to implement these three tips, your donors will feel more engaged and will be encouraged to increase their giving over time, providing your nonprofit with greater advocates and higher lifetime giving. 

Want to learn more about utilizing your donor data to increase giving? Enroll in our 1.5-hour fundraising masterclass hosted by Lindsay Jordan, Founder and CEO of Write On Fundraising to get access to one of our top used tools – our fundraising assessment. This assessment will advise your nonprofit on which fundraising activities and donors represent the greatest use of your limited time. To learn more or register, visit our Learning Library today. 

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Jonathan Weber-Mendez

Jonathan Weber-Mendez is a nonprofit fundraising professional with a Master’s in Public Administration and Nonprofit Management. Since 2018, Jonathan has served Write On Fundraising in multiple capacities working with both our nonprofit partners and staff to fulfill the company’s mission. As Director of Mission Impact, Jonathan helps equip staff with the education and resources needed to provide equity and compassion to philanthropy.

Prior to joining Write On Fundraising, Jonathan served as a staff grant writer for YWCA Tulsa and then Folds of Honor. Jonathan began his career of service in the United States Army where he deployed in support of Operation Iraqi Freedom before working in the nonprofit sector.

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Melody Timinsky

Melody is a skilled fundraiser and strategic leader with areas of expertise in social impact, donor development, and grant evaluation and management. Prior to joining Write On Fundraising as Director of Grant Services, Melody worked as a corporate consultant for Tyson, was the Vice President of Community Impact at the United Way of Northwest Arkansas, and served in a variety of leadership roles throughout the community.

Melody has an extensive background in the corporate sector, having strategized and led philanthropic initiatives, managed financial analysis, and bridged the gaps between companies and nonprofit organizations in a variety of ways. Today, Melody leads Write On’s entire grants department, analyzing efficiency, capacity planning, and managing a diverse team of fundraisers.

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Jace Pavlik

Jace Pavlik is an experienced manager with years in leadership, employee relations, and customer service. Jace is currently studying for his master’s in Business at Oklahoma State University. Prior to joining Write On Fundraising, Jace worked as general manager of Topeca Coffee for over four years.

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Laura Orwig

Laura is a communications professional with years of experience in content creation, channel management, and strategy implementation. Laura has her Masters in Business Administration with a concentration in Nonprofit Management. Prior to joining the Write On team, Laura traveled the country in an RV, vlogging her experience and utilizing social media to promote her brand. In addition, Laura worked with several anti-trafficking nonprofits in improving their communications strategy execution. Now, she travels part-time in her self-converted van, rock climbing across the country with her husband and two cats. 

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Lindsay Jordan

Lindsay Jordan is the Founder and CEO of Write On Fundraising, a fundraising firm that exclusively serves nonprofits throughout the country. Lindsay has a Master’s in Nonprofit Management and is a three-time Certified Fund Raising Executive. In addition, in 2020 and 2021, Lindsay was recognized as a Most Admired CEO by The Journal Record and named the “Small Business Person of the Year” by the Tulsa Regional Chamber in 2021.

Prior to founding Write On Fundraising, Lindsay worked in executive fundraising roles for several large nonprofits including the Alzheimer’s Association, YWCA, and Susan G. Komen for the Cure. With more than $100 million raised for worthy causes, Lindsay works to build capacity for nonprofits and is deeply committed to developing upstream fundraising methodologies that bring greater equity to philanthropy.

Lindsay lives in Tulsa, Oklahoma, with her husband, Aaron, and two young children, Oliver and Leo. When she’s not fundraising and speaking, she can usually be found curled up with a good book, hiking with her family, or trying her hand at a new recipe.