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CAPITAL CAMPAIGNS

Capital campaigns at write on

Like everything else we do, Write On approaches capital campaigns a little differently than others. Most campaigns happen in three phases; our campaigns happen in four, and the first phase is far more in-depth and comprehensive than those of our competitors. Typically, a Write On capital campaign includes:

The Planning Phase:

This is hands-down the most important phase of the campaign. In addition to drafting an iconic, custom case for support (marketing language for the campaign), the planning phase is where Write On begins to develop core volunteer leadership for the campaign, conducts the critical donor feasibility study, trains and coaches staff, board, and volunteers, and sets up all the dominos that will be knocked down in the private and public fundraising phases. For some nonprofits, a solid planning phase is all they need to execute the rest of the campaign on their own. Others choose to have Write On take an active role in soliciting gifts and reaching the fundraising goal. No matter the size or scope of your campaign, Write On is the best choice for comprehensive fundraising support.

The Quiet (or Private) Phase:

The quiet or private phase of the campaign is where 70-90% of the campaign goal is typically raised from “leadership” or top donors. There are fewer gifts acquired in this phase, but they are worth the very most. These donor relationships must be carefully cultivated and the order and cadence in which donors are approached are of vital importance. This is where Write On’s experienced staff and deep bench serve as a distinct fundraising advantage. The quiet phase can last from 12 months to three years, depending on the size of the campaign and depth of the organization’s existing giving programs.

The Public Phase: 

At Write On, we consider the public phase your “victory lap!” With just 10-30% of the campaign goal remaining, the public phase is actually what most people think of when they imagine a capital campaign. Public groundbreaking events, celebrations, speeches, and smiling faces mark the end of what is sure to be a great success. But the work isn’t over just yet. Write On carefully stewards our clients through this exciting and busy phase to ensure that the finish line is crossed and that donors, volunteers, and community members feel a sense of pride and ownership in the success of the organization.

Annual Fund Transition Phase: 

A capital campaign creates an incredible pipeline for new donor acquisition, significantly increases organizational awareness, and introduces new leadership volunteers and donors to your worthy cause. But without a plan to direct that energy and momentum back to existing fundraising programs, nonprofits run the risk of having all that excitement just fizzle out. Write On works with our clients to intentionally and strategically transition each capital campaign donor into the organization’s existing programs, empowering nonprofits to continue to steward and grow their relationships with these important new friends.

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Jonathan Weber-Mendez

Jonathan Weber-Mendez is a nonprofit fundraising professional with a Master’s in Public Administration and Nonprofit Management. Since 2018, Jonathan has served Write On Fundraising in multiple capacities working with both our nonprofit partners and staff to fulfill the company’s mission. As Director of Mission Impact, Jonathan helps equip staff with the education and resources needed to provide equity and compassion to philanthropy.

Prior to joining Write On Fundraising, Jonathan served as a staff grant writer for YWCA Tulsa and then Folds of Honor. Jonathan began his career of service in the United States Army where he deployed in support of Operation Iraqi Freedom before working in the nonprofit sector.

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Melody Timinsky

Melody is a skilled fundraiser and strategic leader with areas of expertise in social impact, donor development, and grant evaluation and management. Prior to joining Write On Fundraising, Melody worked as a corporate consultant for Tyson, was the Vice President of Community Impact at the United Way of Northwest Arkansas, and served in a variety of leadership roles throughout the community.

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Jace Pavlik

Jace Pavlik is an experienced manager with years in leadership, employee relations, and customer service. Jace is currently studying for his master’s in Business at Oklahoma State University. Prior to joining Write On Fundraising, Jace worked as general manager of Topeca Coffee for over four years.

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Laura Orwig

Laura is a communications professional with years of experience in content creation, channel management, and strategy implementation. Laura has her Masters in Business Administration with a concentration in Nonprofit Management. Prior to joining the Write On team, Laura traveled the country in an RV, vlogging her experience and utilizing social media to promote her brand. In addition, Laura worked with several anti-trafficking nonprofits in improving their communications strategy execution. Now, she travels part-time in her self-converted van, rock climbing across the country with her husband and two cats. 

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Lindsay Jordan

Lindsay Jordan is the Founder and CEO of Write On Fundraising, a fundraising firm that exclusively serves nonprofits throughout the country. Lindsay has a Master’s in Nonprofit Management and is a three-time Certified Fund Raising Executive. In addition, in 2020 and 2021, Lindsay was recognized as a Most Admired CEO by The Journal Record and named the “Small Business Person of the Year” by the Tulsa Regional Chamber in 2021.

Prior to founding Write On Fundraising, Lindsay worked in executive fundraising roles for several large nonprofits including the Alzheimer’s Association, YWCA, and Susan G. Komen for the Cure. With more than $100 million raised for worthy causes, Lindsay works to build capacity for nonprofits and is deeply committed to developing upstream fundraising methodologies that bring greater equity to philanthropy.

Lindsay lives in Tulsa, Oklahoma, with her husband, Aaron, and two young children, Oliver and Leo. When she’s not fundraising and speaking, she can usually be found curled up with a good book, hiking with her family, or trying her hand at a new recipe.