EXPERT HELP WITH CAPITAL CAMPAIGN PLANNING FOR YOUR NONPROFIT
Professional fundraising support to help you conceptualize and plan successful capital campaigns in Oklahoma City.
Capital Campaigns are major fundraising initiatives that inspire transformational giving for new building construction or rehabilitation, program launches, endowments, and/or special capital expenditures.
A Capital Campaign can take years to plan and execute and, for most nonprofits, invites organization-defining visibility, awareness, and investment.
Oklahoma City Capital campaign planning explained
Regardless of the size or scope of your organization or its goal for your capital campaign, there will be three core phases you need to undertake.
- The Planning Phase:
Whether this is your first capital campaign or your fifteenth, a capital campaign requires a lot of planning. As part of this planning process, you will need to establish the project expenses, carry out prospect research, undertake a feasibility study and establish a leadership structure for your campaign, undertake a feasibility study, construct a compelling Case for Support, complete a wealth screening, and establish a leadership structure for your campaign.
The Quiet Phase: During the quiet phase of your capital campaign, you will make targeted appeals to government agencies, corporations, and major donors. Typically, a successful capital campaign can expect to receive between 70-90% of the total fundraising goal through the activities in this phase.
The creation of a capital campaign brochure is a fundamental part of the quiet phase. This brochure should contain a lighter version of the content that is on the capital campaign’s core website. It should also break down the objectives of the campaign to make it easy for people to understand the impact of their pledge of support. From experience, including quotes, images, and impact statements can all help make this brochure as compelling as it needs to be to serve its purpose.
Donor events are another powerful way to engage with people during a capital campaign too. This also links in nicely to onboarding corporate sponsors, building lasting corporate partnerships. A corporate sponsor can help with expenses, they can donate prizes, or they might allow you to host your event at their premises.
- The Public Phase:
The public launch of your capital campaign is a major event. Here, your campaign progress is announced, fundraising events and goals are unveiled, and the public is invited to join your organization in its victory lap.
Finally, stewarding donors in the public phase of any capital campaign is important, if not essential. The better you engage with your supporters, the most invested and included they will feel. This is where your communications strategy for the capital campaign can really pay off. By using a range of tools and techniques that are driven by modern technologies, you can really get a great return on investment for these activities.
HOW WRITE ON FUNDRAISING CAN HELP YOU
At Write on Fundraising, we believe that a successful capital campaign starts with a detailed and well-thought-out plan. We use a data-driven, donor-centric approach and tailor everything we do to match the needs and demands of your organization and its supporters.
Our mission is simple: to help you achieve yours.
We have already helped many high-impact nonprofits meet their capital campaign goals and transform their organizations. We are ready and waiting to help you achieve yours.
When you partner with Write On Fundraising, you tap into a depth of experience of planning successful capital campaigns. We take the time to understand your organization, and everything we do is customized to your mission, donors, and vision for the future.
We are professional, experienced, outcomes-driven, and donor-centered. Our capital campaign approach combines traditional fundraising best practices with contemporary techniques designed to capture transformational giving.
As individuals and as a company, we are driven by a passion for helping you succeed.
CAPITAL CAMPAIGN SERVICES FAQ
In this section, we answer some of the most frequently asked questions about the capital campaign services we provide. If you have a question that isn’t addressed here, then please contact us directly and a member of our team will be happy to help.
What exactly is a capital campaign plan?
A capital campaign plan is a targeted fundraising project that is designed to raise money for a specific purpose. They are often used as a fundraising strategy to support larger fundraising goals such as construction of a new building or launch of a new program and take place over an extended period.
How do you start a capital campaign?
If you want to start a new capital campaign, you need to plan your actions over three core stages. The planning phase, the quiet phase, and the public phase. You can hire a company to help you with a capital campaign, and this help you the ideation, planning, and execution of the core activities.
How much does a capital campaign cost?
The expenses incurred during a capital campaign typically include marketing (printing, design, etc), donor events and recognition, volunteer stewardship, and fundraising consultation. While overall expenses for the campaign range from 5-15% of the total fundraising goal, you should expect upfront pricing from your fundraising consultant unrelated to this goal.
Write On Fundraising, in accordance with the Association of Fundraising Professional’s Code of Ethics, does not accept a portion or percentage or any funds raised. Our capital campaign pricing is determined by a number of factors, including how quickly the campaign goal must be raised, the number of donors needed to meet the campaign goal, and the strength of the nonprofit’s infrastructure (board, staff, policies, etc.) needed to meet the goal.
How long does a capital campaign last?
A capital campaign consultant will take the lead in planning and carrying out a wide range of campaign tasks. He or she can be engaged for just the planning phase, or can steward campaign leadership and directly solicit gifts from major donors through the quiet and public phases as well.
The campaign consultant acts as a donor liaison, strategic planner, board development coach, staff trainer, professional fundraiser, and right-hand man/woman to the CEO throughout the campaign.
What does a capital campaign consultant do?
Most capital campaigns will last for anywhere between 18 to 36 months. Depending on market conditions and the fundraising goal, capital campaigns for some nonprofits can last as long as four or five years.
CAPITAL CAMPAIGN SUCCESS IS WITHIN YOUR REACH
Whether you need comprehensive capital campaign support or a simple feasibility study, Write On Fundraising is here to serve you at every phase.
We are trusted and experienced, and happy to chat about your campaign today.