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Bias Algorithm Gives Nonprofits An Edge

The new tech nonprofit startup is raising funds to launch an algorithm that will measure changes in user bias based on a set of unique qualifiers over time.
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Can a software program measure changes in how people think, speak to each other, and view the world? Chris Guy, founder and CEO of UnityEffects, believes it can.

Feeling discouraged about the breakdown of social discourse in the United States over the years, Guy, a long-time business owner and entrepreneur, decided to take action and established a nonprofit that focuses on uniting people through shared human experiences – and outstanding video production, of course.

The new tech nonprofit startup is raising funds to launch an algorithm that will measure changes in user bias based on a set of unique qualifiers over time, calculating the exact impact of the organization’s online video content.

Unconscious or implicit biases are social stereotypes about certain groups of people that individuals form outside their own conscious awareness. Biases can be useful, as they help us organize social worlds though categorization. Left unchallenged, however, implicit biases can morph into harmful untruths that marginalize certain groups and lead to significant inequities.

“UnityEffects believes that bias is at the heart of all social division,” said Guy, “and that it can be addressed and changed through empathetic thought and open dialogue.”

According to the organization, a drastically changing American and global landscape necessitates a platform for everyday people to learn about the barriers their neighbors (literally and figuratively) face, identify the shared humanity of those experiences, discuss and overcome implicit bias through virtual, moderated safe spaces, and develop meaningful solutions at a grassroots level.

“The only way to combat a narrative of hate,” said Guy, “is with one of unity.”

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