Forget orange and black. Pink is the color that best defines October. Stores and restaurants across the country are in full pink swing in support of Breast Cancer Awareness Month, and many will donate a portion of proceeds to breast cancer organizations.
However, not every broom adorned with pink rhinestones or pink donut actually supports awareness programs or research. Before being tempted to shop for the cure, consumers should do some research and ask critical questions, advises Breast Cancer Action, a San Francisco-based education and activism organization.
In the case of special merchandise, look at the item to see if the label specifies the nonprofit it will support, or the percentage or fixed amount that will be donated. Thankfully, many corporations have real ties to breast cancer charities and have raised millions of dollars to fund research, patient assistance, and awareness.
Here are some October promotions that benefit breast cancer organizations:
Ann Taylor: Through Oct. 31, buy an Ann Taylor Care Card for $25 in stores or online and 90% of the purchase price will be donated to the Breast Cancer Research Foundation. With the card through Nov. 15, get 20% off every in-store purchase of $100 or more or 25% off every purchase of $100 or more when you use your Ann Taylor or LOFT card. The discount card can be used at Ann Taylor, Ann Taylor Factory Stores, LOFT, and LOFT Outlet Stores.
Baer’s Furniture: A month-long “Shop for a Cure” campaign starts Oct. 1. If customers make a minimum $1,000 purchase and donate $100, Baer’s will match that $100 donation, plus give the customer a $100 discount. All proceeds of this campaign will go to Sylvester Comprehensive Cancer Centers at the University of Miami Miller School of Medicine.
Clinique: Through Jan. 31, 2019, buy a special Limited Edition Dramatically Different Moisturizing Lotion for $40 and the beauty brand will donation $10 in support of The Estee Lauder Companies’ Breast Cancer Campaign with a maximum donation of $475,000 to the Breast Cancer Research Foundation.
Fleet Feet: The specialty running store franchise has teamed up with Mizuno USA for the second year on a running shoe collaboration to raise funds for breast cancer research. Mizuno designed special shoes and apparel for Project Zero, and $10 from each pair and $5 from each item will be donated to the Breast Cancer Research Foundation.
Hooters: The 2019 calendar is on sale for $14.95 online and at participating locations. A dollar of each calendar purchase benefits the V Foundation for Cancer Research.
JCPenney: Through Oct. 31, $2 from every sale of women’s City Streets breast cancer awareness tees will go the American Cancer Society. Salon customers can donate at checkout and will be entered into a raffle for a chance to win a gift basket. Then, on Oct. 20-21, salons will donate 20% of retail sales up to $50,000 to the America Cancer Society.
Lilly Pulitzer: The iconic American resort wear brand has teamed up with Bright Pink and has a special limited-edition Pawsitive Cattitude collection to support the organization, which supports the mission to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. The collection is available in stores and online. The Palm Beach-based company, Lilly, will donate $26,000.
Panera Bread: Participating locations will have special Pink Ribbon Bagels on Oct. 5 and Panera will donate 100% of the proceeds to local community partners. Dates can vary, and some locations will have pre-orders.
Saucony: The running shoe brand is partnering with the Dr. Susan Love Research Foundation to raise awareness and raise funds for breast cancer research and has created a limited edition Unity Sneaker in the Kinvara 9 model. The sneakers cost $120 for both men and women and 20% of the proceeds will be donated to the foundation.
Smoothie King: All locations of the smoothie chain will have pink cups in October. This isn’t tied to a specific fundraiser, but is a way “to demonstrate support and build awareness of the Daily Warrior,” the company said in a statement. The smoothie was made in partnership with the American Cancer Society to help those facing challenges meet nutritional needs, including people undergoing chemotherapy. Smoothie King also makes an annual contribution to the organization.
Treasure Coast Square: The Jensen Beach mall along with more than 150 Simon Malls nationwide will host activities in October. Participating centers will have a discount pass that provides a 15-25% discount at select stores for a $10 donation at guest services or the mall office. A digital Discount Pass can be purchased by texting KOMEN to 74666 and all the donations to Susan G. Komen. Mall offices also sell Susan G. Komen Visa Simon gift cards year-round and for every card purchased, $1 will be donated to the nonprofit.
Ulta Beauty: The annual Cut for a Cause event is Oct. 7 from 11:00 a.m. to 6:00 p.m. with three beauty services to choose from. For a $20 donation, get a haircut and style, or, for $10, choose a 10-minute express facial or pink hair extensions. Its first come, first serve; no appointments will be accepted for the event. The proceeds go to the Breast Cancer Research Foundation. Also, there will be special pink items available for $5 each in stores and online where 50% of the price will go to BCRF.
Wacoal: For every bra fitting during its Fit for the Cure events, Wacoal will donate $2 to Susan G. Komen, even if no purchase is made. The bra company will donate another $2 for every Wacoal bra sold at the events and has committed a minimum donation of $250,000.
TCPalm.com, part of the USA TODAY NETWORK.
Last year, in a truly impressive show of camaraderie and innovation, foundations across the nation partnered to quickly meet the needs of nonprofit organizations serving those most affected by COVID-19.