Best Practices for Special Events in a Post-Pandemic World
Best Practices for Special Events in a Post-Pandemic World
By Sarah Bruton, Director of Development
In the face of unprecedented challenges, the pandemic required resilience and innovation from nonprofit organizations. This was especially apparent with special events, and what once were viewed as unassailable challenges have, in turn, become sparks for innovation and creativity.
Nonprofits have pushed themselves to reimagine their signature events because they are more than fundraisers, they are necessary celebrations of donors, volunteers, staff, and the community.
As your organization plans your next big event, here are some best practices to consider.
Say it! (And then say it again.)
Utilize multiple channels of communication to reach your audience. This includes email, website, social media, texts, in-person, paid advertisements, etc.
Ask your staff, board members, and partners to share your posts/messaging within their own networks.
Multichannel communications also allow for easy data tracking, which will provide helpful insights into audience preferences, engagement levels, and campaign effectiveness.
Health and Safety
Ensure your organization and event are in full compliance with any and all local health rules and regulations.
Provide safety measures for attendees, such as hand sanitizing stations, masks, and social distancing options.
Offer hybrid or virtual event options to accommodate those unable to attend in-person gatherings.
Get Technical
Utilize event management programs for registration, tickets, communications, and easy donor management.
Make the most of virtual event tools, such as livestreaming, to reach a wider audience and make your content even more accessible.
Encourage attendee engagement through interactive activities like live polls and surveys, virtual networking events, and AMA (Ask Me Anything) sessions.
Diversify and Conquer
Include on-site donation opportunities for eventgoers. These could include event-exclusive merchandise, raffle drawings, auctions, wine pulls, and more.
Secure local and corporate sponsorships with a tiered sponsorship program that clearly outlines their benefits and impact.
Include donation options (with donor-friendly instructions) in all event communications.
Get Friendly
Include intentional outreach to nurture relationships with donors, volunteers, committee members, and partners throughout the planning process.
Celebrate your supporters! Share your gratitude through public recognition of their impact and involvement.
Provide attendees the opportunity to deepen their connection to the mission by meeting with staff and board members.
Debrief
Provide a survey to collect feedback from your attendees, volunteers, speakers, vendors, and sponsors.
Track and analyze metrics from the event and utilize the findings when planning for the next.
Remain flexible and listen to your audience!