7 Reasons Fundraising is Important to Your Nonprofit

In a world full of distractions, business fundraising can be a challenge. From finding donors, to keeping donors. Learn 7 reasons why business fundraising is important.
7 reasons business fundraising is important to nonprofit write on fundraising

In a world full of distractions, fundraising can be a challenge. From finding donors to keeping donors to maintaining a creative database of fundraising ideas, the work is never done. In this article, we will look at a few reasons fundraising is essential to your nonprofit.

But first, let’s look at some Frequently Asked Questions regarding fundraising.

FAQs About Fundraising

What Is Fundraising?

Fundraising is the act of an organization raising funds towards a specific goal, often a charitable cause.

Why Participate in Fundraising?

Fundraising is the primary way nonprofits pay their staff and accomplish their mission/agenda. It is an integral part of your organization!

What Are Some Fundraising Ideas?

Fundraising ideas are truly limitless. Some popular considerations include:
t-shirt fundraisers, partnering with a local restaurant, bake sales, raffles, potlucks,
garage sales, craft fairs, crowdfunding, social media challenges, donation pages, golf
tournaments, and more.

Now let’s look at why fundraising is important to non-profit organizations.

Fundraising Keeps Your Nonprofit Sustainable


If a nonprofit isn’t fundraising, inevitably, its source of funding will cease.

Nothing is permanent, so it is wise to fund your nonprofit with a mix of revenues, grants, gifts, and sponsorships.

Outside of raising money for their cause, nonprofits still have to pay the bills.

Fundraising Motivates Nonprofits to Focus on the Community’s Greatest Needs 

Funding is often set aside for the neediest people or the most significant problems in the community.

For nonprofits to be eligible to raise/receive these types of funds, their agenda needs to match the community’s needs.

Knowing this can help your nonprofit hone in on what is most important for your target population — your own community.

Learn about resources for your nonprofit community.

Fundraising Motivates Nonprofits to Plan

You can’t raise money to accomplish your agenda without knowing what it takes.

  • What resources do you need to complete projects?
  • How much time do you need?

If you are hoping to raise money through a grant or a private donor, expect to be asked if you have a plan in place (and have a plan in place!).

Fundraising is Good for Teamwork

Fundraising gets the entire staff working towards one goal.


Everyone on your nonprofit’s team may be working on their own separate project area, which can sometimes leave the team feeling disjointed.

But when raising funds, each individual component is brought together as the team is working towards one specific mission.

Fundraising Helps Nonprofits Prioritize

When resources are limited, prioritizing who gets what can be a struggle.

Having to choose between one good program and another is seemingly impossible, but prioritizing is essential.

Fundraising gives nonprofit managers an objective outlet to select the projects most relevant to their specific agenda/mission.

Fundraising Shares Nonprofits’ Causes With the World

Fundraising is a significant way nonprofits share their cause with their community (and beyond).

Online fundraisers can serve as a landing page where nonprofits can explain their purpose clearly.

If this is done well, anyone interested in donating can do so quickly and easily.

Fundraising Creates More Volunteers

Fundraising not only raises funds but raises awareness. This can bring more volunteers to the cause. People who are willing to donate their time are as valuable as those willing to donate their money.

With volunteers lending their skills, experience, and expertise to your cause, you could save a significant amount of money.

Volunteers are beneficial to nonprofits, whether in assisting with cause-related projects or lending a hand in future fundraising efforts.


Fundraising does more than raise funds. Fundraising does more than raise funds.

write on fundraising black logo

Fundraising helps nonprofits work together towards a common goal, motivates nonprofits towards organization and planning, and keeps your nonprofit organization sustainable. 

Write On fundraising helps nonprofits make a difference through strategic grant writing, annual fund planning, capital campaign planning, and more.

If we can be of any assistance to you, contact  Write On today.


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